News

SDKBOX Exceeds 5,000 Mobile Games; Partners with Leadbolt

Leading the Pack: An Interview with Leadbolt Founder Dale Carr

Leadbolt’s founder, Dale Carr, opens up with the team at Thalamus about the challenges to starting a two-sided marketplace, how the company grew to be the size we are today, and how Leadbolt remains a market leader in mobile UA even with this industry’s hyper-competition.

Dale also reveals candid advice for indie app developers looking to get started with paid user acquisition and which methods work best to attract and retain quality users. A must-read for mobile app developers and mobile marketers.

Mobile Ad Targeting: A Labor of Love

For modern day marketer’s,  attracting and converting the right audiences via mobile devices is labor of love (and often biggest challenge).

Stellar creative campaigns aside, your ad platform partner holds the key to effective targeting, and therefore, controls the quality of new app users or customers you acquire.  Here’s a look at the pros and cons of various mobile advertising targeting technologies and strategies to help you reach those mobile audiences you desire!

Law of Attraction: How to Court a Mobile App User

Mobile users may discover some applications on their own, but in fact, app advertising is responsible for 57 percent of new app downloads. And for app advertising to continue to attract a steady stream of loyal users, app marketers must perfect their courting skills.

In honor of Valentine’s Day, Leadbolt founder and CEO, Dale Carr, provides a crash-course in the Law of Attraction and how to apply this philosophy to your mobile app user acquisition strategy.

Report: Social Networking Apps Led Usage During the Super Bowl

New data has revealed users did more than watch TV during Super Bowl 50, as the ‘second screen’ trend saw users interact with a variety of apps on their mobile device during the game.

“We tracked mobile app usage across our network of more than 65,000 apps, leading up to, during and directly after the Super Bowl televised broadcast, and found a 27.5 percent spike in casual game and VPN app usage, compared to the average weekend,” explained Dale Carr, founder and CEO of Leadbolt.

This data suggests the importance of a cross-channel marketing strategy, as viewers move simultaneously from TV to mobile apps to engage in a variety of activities, including playing casual games, even during the biggest sports event of the year.

Mobile web vs. apps: which will triumph in the battle for advertising spend?

Everybody knows mobile devices are an effective channel to reach consumers, but are advertising dollars better spent on the mobile web or within apps?

Leadbolt CEO Dale Carr explains 3 major reasons why in-app mobile advertising offers some clear advantages over mobile web ads. A must-read for app marketers who require the ability to measure lifetime value (LTV) of users post-install, and manage against their acquisition costs.

Leadbolt Named Best Delivery Platform for Mobile in 8th Annual Mobile Excellence Awards

Mobile Excellence Awards Announce 8th Annual Winners at CES Along with Plans for Global Expansion for MEA Europe – Global Media Outlets Gather at CES with Industry Leaders to Honor the Best in Mobile Technology and Entertainment.

Los Angeles, CA –January 7th, 2016— The Mobile Excellence Awards, now in its 9^thyear, officially announced the 2015 Best of Mobile winners at CES along with its plans to launch the first MEA Europe which will take place this Fall in Ireland in conjunction with the ICONS Festival, a global festival that focuses on the convergence of technology, music and film.

The Mobile Excellence Awards is the only coveted award program in the industry of this caliber which recognizes and honors the companies that have truly set the bar of excellence in their respective fields.  From leading brands to studios, carriers and startups, the Mobile Excellence Award organization has been honoring innovators and leaders in mobile technology, entertainment and lifestyle.

“We are very excited to be moving into our 9^th year with new partners, sponsors innovators and leaders who have  been instrumental in shaping the future of mobile.” said Sarah Miller, CEO of Axis PR & Entertainment and Executive Producer, Mobile Excellence Awards. “The MEAs are looking forward to expanding this prestigious awards program to Europe this year as this will give more international companies a wider platform to be recognized  and help bridge technology innovation across multiple countries.”

Congratulations to this years winners:

8^th Annual Mobile Excellence Award Winners

Best Mobile Leadership
Intel Corporation

Industry Star 
Capital One

Best AR/VR for Mobile 
Samsung Milk VR

Best Branded Experience Made for Mobile
FunMobility: Chiquita & Universal Pictures “Minions Love Bananas 2015”

Best Delivery Platform for Mobile
Leadbolt

Best eCommerce for Mobile
Blackhawk Network/GoWallet

Best Payment/Banking 
Capital One Mobile 5

Best Entertainment Related Marketing Campaign 
Heineken’s UEFA Champion the Match

Best International
Turkcell Connect: Internet in Offline Mode

Best Mobile Analytics/Big Data
Hopi

Best Mobile Start Up 
CARDFREE

Best Mobile Utility App 
YouMail

Best Mobile Video 
Opera Mediaworks / Carl’s Jr. Super Bowl Instant-Feed Campaign

Best Original Content 
E! Entertainment- “E! Style Collective”

Best Social Community
ooVoo

Best Mobile App/Service for Connected Daily Lifestyle
HomeAdvisor, Inc.

Best Mobile Games 
Kabam – Marvel Contest of Champions

Best Mobile App for Wearable Technology
InterContinental Hotels Group (IHG)

Best Mobile Innovator 
Synaptics’ ClearPad 4300 touch and display driver integration solutions for smartphones and tablets

Best Mobile Product
Intel, Eaglespeak

Best Mobile Sports
Sapient Nitro, Surf Pegasus App

Best Technology Breakthrough 
Synaptics’ ClearPad 4300 touch and display driver integration solutions for smartphones and tablets

Best User Experience for Mobile 
Runtastic

Why you should be giving thanks with rewarded mobile video ads

As the US Thanksgiving holiday is upon us, it got us thinking about the opportunities for game developers and mobile advertisers to show appreciation to their users and mobile audiences.

In this PocketGamer.biz article, Leadbolt’s founder explains that when you act with a generous spirit, everyone wins - and when it comes to in-app mobile ads, nothing says ‘Thank You’ as well as Rewarded Video Ads.

Top 5 Mobile App Monetization Hacks

Call them “growth hacks” or call it what it really is – proven wisdom based on experience – here are the most commonly asked app monetization questions, and the helpful tricks of the trade, from Leadbolt founder and CEO, Dale Carr.

Leadbolt Named Finalist in 8th Annual Mobile Excellence Awards

The Leadbolt team is proud to announce that our Direct Deals Marketplace was named a Finalist in the 2015 Mobile Excellence Awards for Best Delivery Platform!  The announcement marks the second time Leadbolt has been recognized by the MEA’s, having earned the prestigious honor of Best Mobile Ad Network in 2013.

The MEA is recognized as the most influential awards show honoring innovation and leadership in mobile entertainment, lifestyle and technology, recognizing companies from all industry strata, from start-ups to international brands.

The 8^th Annual Mobile Excellence Awards will take place in January in Los Angeles, CA, attended by industry luminaries, influencers and leaders from all walks of the mobile ecosystem.