News and Information

Here's just a few News and Information highlights:

Readers’ Choice winner LeadBolt on the power of an empowered customer base

When asked by Anthill whether we could share ‘the secret to our success’ — how we had attracted over 4,000 Facebook ‘Likes’ — the first thing I felt compelled to explain was the purpose and function of our organisation, beginning with its name: “Leadbolt” (pronounced LEED-BOLT). Find out more...

Anthill’s SMART 100: Readers’ Choice Revealed (2011)

At the conclusion of the Readers’ Choice component, we promised to tally up the results and create an Index according to the votes of our readers. What we didn’t expect to receive was a lesson in social media marketing. Find out more...

Will CPA Take Off in Mobile?

The story of the Web ad industry begins with the click. The ability to click on Internet ads made cost-per-click a dominant form of how ads are bought and sold. Google has reaped several billions of dollars based on clicks. Find out more...

Tips: How to Best Spend Your Digital Dollars to Get the Highest Return

Getting the highest return on your spend can only be gained once all the touch points of your digital flow have been optimized. From site design, layout and wording, to market segmentation and marketing to bringing your customers back through retargeting and remarketing. Find out more...

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